NHS Health Scotland
Outcome Indicators
m. Education, information and marketing (CDC p209)

Scottish evidence

Smoking Cessation Guidelines for Scotland 2004 Update (NHS Health Scotland and ASH Scotland, 2004)

Smoking Cessation Update 2007: Supplement to the 2004 Smoking Cessation Guidelines for Scotland (NHS Health Scotland and ASH Scotland, 2007)

Smoking cessation services in primary care, pharmacies, local authorities and workplaces, particularly for manual working groups, pregnant women and hard to reach communities. NICE Public Health Guidance PH10,
Brief interventions and referral for smoking cessation in primary care and other settings, NICE Public Health Guidance PH1,

Mass media interventions for smoking cessation in adults.  Bala M, Strzeszyski L, Cahill K.

CDC evidence

Increased Awareness, Knowledge, Intention to Quit, and Support for Policies That Support Cessation
Programs to encourage tobacco users to quit using tobacco start with activities to increase the number of smokers who intend to quit.1 Increasing the number of smok­ers who intend to quit involves (1) providing tobacco users with the tools needed to quit successfully and (2) eliminating barriers to services that will help them to quit. Evidence shows that media campaigns increase tobacco cessation rates.1 Evidence also shows that policies that encourage people to stop using tobacco (e.g., increas­ing the price of cigarettes or providing insurance coverage for cessation treatment) increase rates of successful cessation.1


1. Task Force on Community Preventive Services. The guide to community preven­tive services: tobacco use prevention and control. American Journal of Preventive Medicine. 2001;20(Suppl 2):1–88.