Public awareness raising and information should provide consistent, coherent, simple and clear message using a range of media and settings
Community programmes may include promotional, awareness-raising activities, but should be long-term and multi-component and tailored to individual with more targeted follow-up 
General population (targeted at different groups)
Related actions from Route Map action plan – energy consumption (1.15)
Ensuring simple, direct and consistent communication of what a lower energy, less energy dense diet is for an audience that is more likely than not to be overweight. Official guidance to the public on a healthy diet needs to provide easily understood practical advice about recommended total quantities and energy consumption, not just a healthy balance when portion sizes may be excessive.
Related actions from Route Map action plan - energy expenditure (2.3, 2.4, 2.7, 2.13, 2.14, 2.15)
Continuing to provide support to Sustrans to maintain and extend the National Cycle Network and provide safe routes to schools for children who wish to cycle or walk to school and to Cycling Scotland to promote cycling more generally.
Ensuring that in all our actions responding to the National Indicator (4) to reduce the proportion of driver journeys delayed due to traffic congestion we are promoting active travel, not creating incentives for greater personal car use for short and local journeys.
Applying robustly, in development plans and development management decisions, the priority order for personal travel opportunities (walking, cycling, then public transport, followed by the car and other means of motorised vehicles) as set out in Scottish Planning Policy (SPP).
Divert young people away from crime and disorder by getting them involved in sporting activities through the CashBack for Communities Programme.
Encouraging excellence and innovation in designing communities that incorporate a range of features that reduce car dependency, increase active travel and create attractive, accessible open spaces for recreation through the Scottish Sustainable Communities Initiative. The sharing of this innovation and practice will help improve the quality of Scotland's built environment.
Responding to people's concerns about the safety or convenience of active travel by using a diverse range of means including:
(i) expanding safe cycling and pedestrian routes to link key community destinations including public transport hubs, hospitals, supermarkets and centres of employment;
(ii) publicising the availability and benefits of local pedestrian and cycle routes and improving signage to popular destinations;
(iii) clearing up environmental dereliction such as poor lighting, vacant sites and animal faeces that discourage people from walking in their local neighbourhoods; and
(iv) using social marketing approaches tailored appropriately to audiences depending on their current levels of activity and motivation, with particular attention on those who are especially inactive or vulnerable in other respects.