NHS Health Scotland
Outcome Indicators


k. Changed exposure to high energy products


Food advertising affects food choices and influences dietary habits and limiting advertisements of less healthy foods might decrease the purchase and consumption of such products [5 & 1]

Practise responsible marketing that supports the strategy, particularly with regard to the promotion and marketing of foods high in sat fats, trans-fatty acids, free sugars, salts, especially to children and develop appropriate approaches to deal with sponsorship, promotion and advertising [5]

Restrict advertising and marketing of ‘fast food’ and other processed foods and sugary drinks to children, on television, in other media, and in supermarkets [6]

Priority should be given to positioning of healthy foods and drinks in retail and catering outlets [6]

Children - overall likely to be of most benefit to the most susceptible groups
Food and beverage advertisements should not exploit children’s inexperience or credulity [5]

Related actions from Route Map action plan – energy consumption (1.16)
We are exploring opportunities to restrict advertising of foods high in fat, salt and sugar (HFSS) foods through non-broadcast media as outlined in the National Food and Drink Policy and we will continue to support a pre-9pm ban on advertising in broadcast media of foods high in fat, salt and sugar.