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Publication name: HIV Communications Attitudinal Research summary report
Date: 24 May 2010
Description: This research was carried out to explore men who have sex with men's (MSM) attitudes and beliefs on HIV materials and the underpinning messages as a means of influencing or challenging sexual behaviour amongst (MSM) in terms of:

raising awareness of HIV status
reducing (or eliminating) frequency of unprotected anal intercourse
encouraging HIV testing and re-testing
promoting regular/six monthly sexual health check ups.

This research has informed a campaign and resources which support the implementation of Action 8 of the HIV Action Plan (2009-2014).
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12536-attitudinalResearchOct09.pdf   [611.31 KB]

English language version

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