Publication name: Ready Steady Baby! App Qualitative Exploratory Study
Date: 21 July 2015
Description: The Ready Steady Baby! (RSB!) app, was introduced to provide an alternative format to complement existing information and advice provided by the RSB! book and the RSB! website. Its intended audience is primarily women, living in Scotland, who are trying for a baby, pregnant or a parent with a child up to 12 months of age.

This qualitative exploratory study of the app considers barriers and facilitators to awareness, access and use of the app, how it is being used, when and with what perceived impacts. Sixty-four pregnant women and women who had recently had their babies and 33 midwives and family nurses from two NHS Board areas were interviewed.

Key results
• Of these 64 participants, 23 had used the app out of 33 who were aware of it.
• The main barrier to access the app was a lack of awareness of the app and lack of access to a smartphone.
• Participants reported using several sources to address their information needs, including other commercial pregnancy related apps (some of which were noted as being more interactive and engaging) as well as more traditional forms of advice and information, along with preference for use of the RSB! book.
• The interviews with midwives and family nurses, revealed widespread awareness and promotion of the app but little use or knowledge of its content or features.

Recommendations include considerations for future investment in developing the app and to increasing awareness and promotion by NHS staff.
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