Perth and Kinross Healthy Communities Collaborative Project

Perth and Kinross Healthy Communities Collaborative (P&KHCC) is a community led social marketing initiative jointly funded by Perth and Kinross Community Health Partnership and Perth and Kinross Council.


This project is led by 10 different community teams with over 200 local older people working in co-production with professionals and multi agency representatives, to impact on issues within their own communities.

By engaging with older community members who have local and tacit knowledge into the barriers and motivations of their peers we get an insight into what really matters. Through this engagement, using social marketing methodology, the project works with the older community members empowering them to identify issues and needs specific to their community.

They then come up with and test ideas to deliver on the desired behavioural changes required to impact on improving mental health and wellbeing using the “Plan, Do Study, Act” methodology. This method of shifting the focus of control from statutory bodies to communities has created a highly successful “bottom up” interagency working template enabling appropriate interventions to be implemented within communities.


The project began by focusing on reducing falls in the over 65 age group followed by incorporating physical activity for older people and keeping active. From year three to the present day the project has focused on Mental Health and Well-being using the following five key themes outlined within the Mental Health and Wellbeing in Later Life Report (external link):

  • Physical Health: encouraging a healthy diet and participation in physical activity
  • Relationships: Providing opportunities to meet together and socialise through lunch clubs
  • Poverty: Provision of free energy saving light bulbs and signposting to benefit advice agencies
  • Participation in Meaningful Activity: providing opportunities to attend and be involved in the organisation of activities in their own communities
  • Discrimination: Intergenerational activities involving local schools competing against the older people at Kurling and the Wii. Mobile phone and computer training is also provided.


The success of the P&KHCC is the commitment of local people targeting their peers with uniquely tailored interventions to influence behaviour change to those living in their communities. Working in co-production also:

  • reduces costs
  • maximises efficiency
  • shares skills and workload
  • builds community capacity
  • and promotes community development.

Reviewed 29 July 2014

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