HaHP Phase 2: Marketing & Workforce Development

Marketing

Marketing activities aim to encourage participation and adherence to all interventions by promoting short-term and long-term benefits and addressing potential barriers. Messages are aimed at both the target client groups and staff/partners.

In particular, a Primary Prevention Campaign has been devised to maximise that participation of 45-60 year olds in Paisley. The campaign seeks to raise awareness, promote discussion and ultimately engage individuals in a risk assessment initiative.

Workforce Development

Workforce development activity will be aimed at those working within the direct and wider Have a Heart Paisley field to deliver Phase 2 of the project. The purpose of this area of work is to build the capacity of these individuals and partners in relation to heart health promoting needs.

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