Library Bulletin – Journal Articles – February 2010
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RESEARCH AND EVALUATION
CHRISTOPOULOS, Alex and REYNOLDS, Lucy. Evaluating social marketing : lessons from ShowCase. Perspectives in Public Health Volume 129, No 6 - November 2009: 272-276
Abstract: In April 2009, the National Social Marketing Centre launched its new case study resource, ShowCase: a collection of 40 best practice social marketing programmes, predominantly from the UK. The process of collecting and researching these case studies has provided a unique opportunity to look at the current state of 'evaluation' within the field of social marketing. This paper shares some of the observations made during the review, exploring common challenges faced when evaluating social marketing. It also provides recommendations for improving this process to guide future social marketing delivery.
MILNE, Ruairidh and LAW, Catherine. The NIHR public health research programme: developing evidence for public health decision-makers. Journal of Public Health Vol 31, No 4 - December 2009: 589-592
Abstract: This paper describes some of the strategic and scientific challenges the PHR programme will have to address, and considers how it can contribute to developing evidence that is useful to public health decision-makers and practitioners. It illustrates these challenges with reference to a specific example of the National Institute for Health and Clinical Excellence (NICE) public health guidance-'Interventions in schools to prevent and reduce alcohol use among children and young people' (referred to hereafter as 'alcohol and schools').