There is evidence for effectiveness of:

• Restricting point of purchase promotions in affecting the overall consumption of under age drinkers, binge drinkers and regular drinkers

References:

Meier P. et al. (2008) Independent Review of the Effects of Alcohol Pricing and Promotion. Part A: Systematic Reviews. Department of Health: London.

The University of Sheffield, School of Health and Related Research (ScHARR, 2009) Final draft of Report 1 Macro Level Interventions for Alcohol Use Disorders: Effectiveness Review to the National Institute for Health & Clinical Excellence. National Institute for Health & Clinical Excellence.

World Health Organisation (WHO.,2009) Evidence for the effectiveness and cost–effectiveness of interventions to reduce alcohol-related harm. World Health Organisation: Europe.