Food advertising affects food choices and influences dietary habits and limiting advertisements of less healthy foods might decrease the purchase and consumption of such products [5 & 1]

Practise responsible marketing that supports the strategy, particularly with regard to the promotion and marketing of foods high in sat fats, trans-fatty acids, free sugars, salts, especially to children and develop appropriate approaches to deal with sponsorship, promotion and advertising [5]

Restrict advertising and marketing of ‘fast food’ and other processed foods and sugary drinks to children, on television, in other media, and in supermarkets [6]

Priority should be given to positioning of healthy foods and drinks in retail and catering outlets [6]

Reach
Children - overall likely to be of most benefit to the most susceptible groups
Food and beverage advertisements should not exploit children’s inexperience or credulity [5]

Related actions from Route Map action plan – energy consumption (1.16)
We are exploring opportunities to restrict advertising of foods high in fat, salt and sugar (HFSS) foods through non-broadcast media as outlined in the National Food and Drink Policy and we will continue to support a pre-9pm ban on advertising in broadcast media of foods high in fat, salt and sugar.