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Publication name: A Needs Assessment of Social Marketing support required by health improvement practitioners and planners in Scotland

Date: 03 December 2012

Description: This report provides recommendations on how NHS Health Scotland can support local NHS Boards and their partners to build social marketing capacity, skill and expertise.
It assessed the needs of health improvement planners and practitioners working in local NHS Boards and partner organisations by conducting a web-based survey, telephone interviews with a purposive sample of these survey respondents and a web-based survey for completion by Directors of Public Health (DPHs) in the local NHS Boards.
The main needs for future social marketing support were identified as:
• introductory training
• applied training (possibly pitched at different levels, and carefully tailored to the needs of the participants)
• some form of mentoring / consultancy / advisory support
• a range of other types of non-training support or resources, including additional case studies, opportunities to learn and share experiences with other local NHS Boards, access to research information / short briefings on the evidence base.
The recommendations will now be considered and used to shape up a social marketing support strategy for local partnerships for 2013/14 and beyond.

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20295-RE001FinalReport1213.pdf [304.34 KB]

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