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Publication name: Qualitative evaluation of play@home

Date: 14 May 2012

Description: play@home is a universal programme offered to all parents and carers in Scotland. It guides them on aspects of care and development to help give their child the best start in life, improving skills for parenting and supporting positive mental health and physical development.

The programme provides age and stage appropriate information and activities for parents and children and includes a baby, toddler and pre-school book (distributed to parents), baby and toddler DVDs (shown to parents but not given to them), baby massage (group sessions or one to one in-home) and training and training for trainers (this was delivered at a local level to health improvement and early years professionals with the intention of creating a cascade of training via peer groups).

In December 2011, a qualitative research project was commissioned to explore if, and in what ways, embedding play@home in local strategy has improved its ability to reach more vulnerable families and the delivery mechanisms by which this has taken place.

The research audience was strategic managers (health development officers, public health leads) and implementation staff (health visitors, family support workers) from across eight health board areas. A total of 14 in-depth interviews and eight mini-groups were carried out during January and March 2012.

This report makes recommendations to inform future plans to improve delivery and reach of play@home, in particular to ensure more vulnerable families engage with the programme.

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18685-play@home evaluation.pdf [450.07 KB]

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