Publication

Publication name:

Evaluation of the MMR discussion pack and preparation of the MMR communication strategy

Description:This research had three specific aims: i) To evaluate the MMR Discussion Pack and the MMR leaflet (MMR - Your Questions Answered) in terms of the reasons for, and means of, use by parents and health professionals. ii) To establish whether and how health professionals gain access to the MMR Discussion Pack iii) To explore the needs of health professionals and parents regarding the communication issues surrounding the MMR vaccine, and to establish how these can best be addressed.
Date:1 August 2003
Cover:Cover of 'Evaluation of the MMR discussion pack and preparation of the MMR communication strategy'

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Summary
1. Introduction
2. Research design and methods
3. Parents' opinions, decisions and behaviour
4. Professional practice in relation to MMR
5. Implications for HEBS communication strategy
Appendix A: Parent survey data
Appendix B: Primary Health Care Professionals Survey Data
Appendix C: Public Health Care Professionals Survey Data

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