Publication
| Publication name: | Health Scotland Communication Tracking Survey 2004/2005 |
| Description: | This report presents the 2004-2005 findings from the tenth series of the NHS Health Scotland Communications Tracking Survey (CTS), which monitored awareness of Health Scotland’s mass media activity, as well as people’s comprehension of the messages of the ads, and their reaction to the ads. This is the seventh year in the series using multi-media technology to show respondents the full ads. It was carried out continuously throughout the year, with an annual sample size of 2400 adults aged 16-74 from mainland Scotland. |
| Date: | 30 November 2006 |
| View options | Download filesRE045Final 2005.pdf [1060 Kb] English language version Note: More information about accessing Adobe PDF and Microsoft Office documents using Adobe Acrobat Reader (external link) and Microsoft Word Viewer (external link) can be found on the Adobe and Microsoft websites. Warning! Files in excess of 1,000Kb take a minimum of 3 minutes to download with a dial-up Internet connection. |
Alternative formats
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